Founder & CEO

Roberto Pineda Casique is a Biotech Engineer, MBA and MS in global Marketing Management. Roberto has Entrepreneurial experience having sold 2 companies by age 27. Previous experience working both in Fortune 100 companies and in successful startups , he is passionate about the food and beverage industry working with Funktional Foods involved in project management and marketing.

Project Manager

Edith Elizondo is a Food Science Engineer from Tecnologico de Monterrey and with multi-industry experience in quality systems, as well as plant and process certification. Edith has worked as an Intern in the quality assurance department of Mexico's largest convenience store, Oxxo, later on as Plant Quality Engineer in Johnson Controls Power Solutions, then returned to the food industry to be HEB Mexico's Quality Assurance Engineer. In addition to her quality assurance expertise Edith will be a project manager for Funktional Foods

Co-founder

Roberto Pineda is a senior R&D professional with proven results over 26 years of international experience in successful Innovation, R&D, and Product Development in the Food Industry and 8 years in Manufacturing and Quality Control Operations. Roberto ran the highly successful PepsiCo / Gamesa R&D organization for many years. He has broad food expertise and is especially strong in the baked snacks category.

Carlos is a highly experienced international R&D Executive in consumer products with deep knowledge of Foods and Beverages. Carlos has successfully created new-to-the-world innovation for new products and new technologies with strong IP (Intellectual Property) protection globally. Prior to joining Campbell Soup as the Senior Vice President of Global R&D and Quality 2013, Carlos founded CJB and Associates, a successful high level R&D consulting firm.

In 2018 after five years as the head of R&D for Campbell, Carlos restarted CJB and Associates with an amazing team of highly experienced food professionals. Carlos started his career at Procter & Gamble. He joined PepsiCo in 1996 as VP of R&D and eventually rose to SVP of R&D for PepsiCo’s 27 Billion dollar food business. Carlos sits on several advisory boards for both profit and nonprofit organizations.

Antonio Cárdenas is an Industrial Designer from Tecnológico de Monterrey with experience in food package design, marketing and internal communications. Antonio has worked in PEPSICO Foods Mexico, SIGMA Alimentos, and currently, he is venturing abroad on an international food packaging internship in the Middle East. Leveraging his graphic and industrial design expertise, Antonio will be the Design Lead for Funktional Foods.

Food Engineer

A highly experienced professional in the food processing industry, with a track record of successfully managing innovation projects from concept to scale-up over the past 15 years. Her expertise lies in new product development and R&D project managament, with a strong bakground in baking technologies and product development for cookies, crackers, snacks pellets, croissants, and tortillas. Marisol has worked on innovation and product design projects across different regions and have conducted research projects in areas such as brand stewardship, portfolio transformation, productivity, and quality programs.

Alejandro is a Biotech Engineer and MBA financed focused graduate specialist with high experience from end-to-end chain supply management. Alejandro expertise lies in reducing costs and improving performance indexes by managing the operational and logistics labors within diverse multidisciplinary teams. Alejandro also led the strategic planning role for expansion of a new plant in the cookie industry. He is passionate about the food and beverage industry and fitness lifestyle. When not in the office you can find him swimming countless laps in the pool.